Privacy policy

Privacy Policy

Last updated: August 4, 2026

Wolfpack Trail Company LLC, doing business as Wolfpack Trail Co. ("we," "us"), operates wolfpacktrailco.com and shop.wolfpacktrailco.com. This policy explains what information we collect, how we use it, and the choices you have. The short version: we collect what's needed to sell you gear and run the site, we don't sell your personal information, and you can contact us anytime about your data.

Information We Collect

Information you provide directly:

  • Order information — name, billing and shipping address, email, phone number, and payment details when you make a purchase
  • Account information — if you create an account, your login credentials and order history
  • Communications — messages you send through our contact forms or by email
  • Comments — content you post in ride reports or trail page discussions

Information collected automatically:

  • Device and usage data — IP address, browser type, pages visited, time on site, and referring pages, collected through cookies and similar technologies
  • Shopping activity — products viewed, items added to cart, and purchases

How We Use It

  • Processing and fulfilling your orders, including sharing your shipping address with our distribution and fulfillment partners so your gear reaches you
  • Sending order confirmations, shipping updates, and responses to your inquiries
  • Sending marketing emails if you've opted in (every email includes an unsubscribe link)
  • Improving our site, product selection, and customer experience
  • Detecting and preventing fraud
  • Complying with legal obligations, including tax collection and reporting

Who We Share It With

We share personal information only with service providers who help us operate:

  • Shopify — our e-commerce platform, which hosts our store and processes checkout
  • Payment processors — Shopify Payments, PayPal, Apple Pay, and Google Pay process your payment; we never see or store your full card number
  • Fulfillment partners and shipping carriers — receive your name and shipping address to deliver orders
  • Email and marketing services — if you subscribe to our list
  • Analytics providers — help us understand site usage
  • Form and comment services — Formspree processes contact form submissions; Disqus powers comments on our trail and ride report pages, subject to its own privacy policy

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

We may disclose information if required by law, court order, or to protect the rights, safety, or property of our business or others.

Cookies

We use cookies to keep your cart working, remember preferences, and understand how the site is used. You can control cookies through your browser settings; disabling them may affect checkout and cart functionality.

Your Choices & Rights

  • Marketing emails — unsubscribe anytime via the link in any email
  • Access, correction, deletion — email us to request a copy of your data, correct it, or delete it (we retain what's legally required, such as tax records on completed orders)
  • Do Not Track — our site does not currently respond to DNT browser signals

Depending on where you live, you may have additional rights under state privacy laws. We honor verified requests consistent with applicable law and will never discriminate against you for exercising your privacy rights.

Data Retention

We keep order and transaction records as long as needed for business and legal purposes, including Arizona tax requirements. Account data is retained until you ask us to delete it.

Security

We use industry-standard safeguards, including SSL encryption on all pages and PCI-compliant payment processing through our payment providers. No online system is perfectly secure, but we take protecting your information seriously.

Children

Our site is not directed at children under 13, and we do not knowingly collect their personal information. If you believe a child has provided us information, contact us and we'll delete it.

Changes to This Policy

We may update this policy as our business or the law changes. The effective date at the top reflects the latest revision, and material changes will be noted on this page.

Contact Us

Questions about this policy or your data:

Wolfpack Trail Company LLC Email: support@wolfpacktrailco.com, 

This policy applies to both our content site (wolfpacktrailco.com) and our store (shop.wolfpacktrailco.com).